This photograph was taken on First Lady Lady Bird Johnson's beautification tour of Milwaukee, Wisconsin on September 21, 1965. In this photograph, Mrs. Johnson attends the dedication of the Mitchell Park Horticultural Conservatory. During her trip, she addressed the American Institute of Park Executives and toured the Boerner Botanical Gardens. Mrs. Johnson was an environmentalist who championed beautification projects across the country, culminating in the passing of the Highway Beautification Act of 1965.