• Sally Milgrim Advertisement in Shadowland Magazine
    M. P. Publishing Company
    fashion
    clothing & accessories
    This print advertisement for H. Milgrim & Bros., Inc. was published in Shadowland magazine circa September 1919 to February 1920. The ensemble in the photograph features the "autumn silhouette" complete with a fur neck wrap and black hat. The ensemble was likely created Sally Milgrim. Milgrim got her start in fashion by joining her husband’s suit-making business as a dressmaker in the 1910s. By the 1920s, her business proved to be so successful that she began creating custom designs for entertainers like Ethel Merman, Pearl White, and Mary Pickford. Milgrim’s line expanded to include eveningwear as well as ready-to-wear gowns and accessories. A high point in Milgrim’s career was when she was approached to design Eleanor Roosevelt’s inaugural gown for Franklin D. Roosevelt’s 1933 inauguration.